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Unleashing Your Inner Rockstar: Building an Empire Through Your Book with Megan Jo Wilson

Updated: Jun 27, 2023


Unleash your inner rockstar and attract your dream clients with best-selling author and coach Megan Jo Wilson's foolproof guide on leveraging a book to build an empire while avoiding dilution and staying true to your mission.

For Megan Jo Wilson, the idea of writing a book was initially daunting, but it became an exciting challenge for her. During this episode, Megan Jo Wilson shares how aspiring authors can leverage a socially conscious book to build an empire that is making the world better.

The conversation was insightful, as Megan emphasized the significance of focusing on a specific target audience to add value, connect with potential clients, and ultimately enroll those clients an author wishes to work with, all while promoting social awareness and change.

Megan highlights the importance of selecting socially-conscious themes and narratives that resonate with readers and contribute to a more inclusive and compassionate society.

Overall, this episode is an excellent resource for coaches and aspiring authors who want to learn practical tips to leverage their expertise and books as tools for expanding their reach.

In this episode, you will be able to:

  • The potential of purpose-driven writing to promote positive change at all levels

  • The art of tailoring your writing to engage your desired audience without diluting your message

  • How a book can serve as a vehicle to engage potential clients and grow your domain

  • The impact of supportive networks and communities on one's personal evolution

  • The merit in determining your own cadence and objective before embarking on the writing journey

Timestamp of Topics:

00:03:27 - Megan Jo Wilson’s Background and Excitement for the Conversation, Megan Jo Wilson discusses her background as a writer and lover of books and expresses her excitement for discussing the topic of books and how they can be used to amplify the voices of healers and magic makers. 00:07:11 - Finding Your Why, Megan Jo Wilson discusses the importance of starting with your why when writing a book, and avoiding the mistake of writing about too many topics or writing to everyone. 00:09:32 - How to Leverage Your Book, Megan Jo Wilson shares her experience with using her books to build relationships with potential clients and amplify the voices of healers and magic makers. She stresses the importance of writing to one person, knowing your audience, and providing value to readers. 00:12:51 - Personal Mission and Amplifying Multiple People’s Missions, Megan Jo Wilson shares her experience of leveraging her books to build workshops and groups, and consistently walking her talk in the messages in her books. She emphasizes the importance of knowing your personal mission and amplifying the missions of others. 00:17:11 - Knowing Your Ideal Reader, To simplify the writing process, it is important to know who your ideal reader is. Instead of trying to please everyone, focus on speaking to your target audience. The goal is to connect with them and offer insights that resonate with their pain and dreams. A book is a conversation, and you want your writing to have those ah-ha moments that the reader can relate to. 00:19:24 - Using a Book as a Lead Magnet, A book is a gift that allows you to have a conversation without having to meet with each person individually. By offering a book for free in exchange for contact information, you can connect with potential clients. The book helps to understand who you are, your approach, and what results they can expect from working with you. 00:22:31 - Coming Up with a Title That Works, The best titles are those that are clear and resonate with the reader's needs. To come up with a title that works, think about what your ideal reader is Googling right now. Use language that makes sense to them and helps them find your book. The most effective titles focus on the reader's needs and wants. 00:27:48 - No More Playing Small, This book is a culmination of the author's growth and learning. It is a call to step up and do what you're called to do, no matter how big or small that may be. The title is a nod to Marianne Williamson's famous quote, "Your playing small does not serve the 00:33:10 - Finding Your Author Mojo, Megan Jo Wilson emphasizes the importance of finding one's rhythm and approach to writing. Some people prefer diving in and doing long chunks, while others prefer doing a little bit here and there. It's essential to find what feels right for you and your creation process. 00:35:29 - Learning from Mistakes, Megan Jo Wilson reflects on her experience in coaching and writing three books. She wishes she had understood the importance of the business side of things earlier and realized that training and passion alone were not enough to build a successful mission. 00:37:52 - The Power of Prayer and Meditation, Megan Jo Wilson shares her experience working with Marion Williamson, a student of A Course in Miracles, who taught her about the power of prayer and meditation. Praying and meditating are non-negotiable to mature spiritually and amplify your mission. 00:42:42 - The Good Enough Book, Megan Jo Wilson encourages aspiring authors not to play small and to write the good enough book. She emphasizes the importance of vulnerability, being seen and heard, and taking care of oneself through community, sisterhood practices, and being a part of the solution. 00:48:10 - The Importance of Getting Your Book Out, Megan Jo Wilson highlights the significance of getting socially conscious content out in the world. She notes that rapid change and rupture are happening, and the leaders of the future are us. It's crucial to contribute to the difference you want to see and go to 00:50:57 - Embracing Your Inner Author, The guest encourages listeners to share their message with the world and to not hold back. They discuss the importance of being an author and the impact it can have. 00:51:06 - Sisterly Love and Support, The host and guest express their love and support for each other, highlighting the importance of having a strong support system. They mention their upcoming book launch and invite listeners to join in. 00:51:15 - Gratitude for Support, The guest expresses her gratitude for the host's support and emphasizes the importance of having people who have your back. They discuss the upcoming launch of their book and the excitement surrounding it. 00:51:31 - Electrifying Experience, The guest encourages listeners to follow her on social media for an electrifying experience. They express their love for each other and thank their audience for tuning in. 00:51:43 - Final Thank You, The guest gives a final thank you to the host and audience for their support and for allowing her to share her message. They end the conversation on a positive note.

About Megan:

Megan Jo Wilson is the Founder of Rockstar Camp for Women and The Sisterhood of No More Playing Small. Through her experiential learning programs, she gives women coaches the tools they need to market and sell their services with integrity and a deep sense of self-worth.

She has been a Certified Co-Active Coach and Business Mentor for 18 years and is the author of three best-selling business books for Women Coaches: “Who the Fuck Am I to Be a Coach?!”, “Who the Fuck Am I to Be a Rockstar?!” and “No More Playing Small: Free Your Inner Rockstar and Go All In On Your Full-Time Coaching Career.”

Described by Marianne Williamson as “The modern woman’s coach in moving beyond playing small,” Megan Jo’s mission is to redirect financial wealth, power, and influence into the hands of today’s healers and magic-makers. How to get in touch with Megan Jo:

About UpLevel Productions: Founded by Christie Mann, MA, CPCC, PCC, and Rachel Baldi, CPCC, PCC, UpLevel creates, produces, and delivers Transformative Experiences, Workshops, Training, Events + Media that develop leaders who make our world a healthier, more alive, and connected place to be. As Associate CTI Faculty Partners, UpLevel is licensed to sell, produce and deliver Co-Active coach training and leadership development programs around the world to support the transformational growth of individuals and culture inside the workplace and organization. Instagram @uplevelproductions Facebook & LinkedIn @uplevelproductionscompany


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