top of page

"The Science of Coaching at Work" with Andrew Soren


Did you know employers can build stronger, more goal-oriented teams by having a coaching culture in the workplace? Founder & CEO of Eudaimonic by Design, Andrew Soren joined UpLevel Productions' co-founder Christie Mann to discuss Designing PERMACulture: The Science of Coaching at Work.

You can reach Andrew here:

About UpLevel Productions: Founded by Christie Mann, MA, CPCC, PCC, and Rachel Baldi, CPCC, PCC, UpLevel creates, produces, and delivers Transformative Experiences, Workshops, Training, Events + Media that develop leaders who make our world a healthier, more alive, and connected place to be. As Associate CTI Faculty Partners, UpLevel is licensed to sell, produce and deliver Co-Active coach training and leadership development programs around the world to support the transformational growth of individuals and culture inside the workplace and organization. Instagram @uplevelproductions Facebook & LinkedIn @uplevelproductionscompany

In This Episode:

  • What eudaimonic means and why he named his company Eudaimonic by Design

  • What makes a good life

  • How he got into coaching

  • A training alternative to Applied Behavioral Science like what’s used when training dogs

  • Why it’s so important to create a coaching culture right now

  • What will happen to organizations that don’t

  • How to make change with just one other person

  • What Permaculture is

  • Bridging the gap between the heart and the brain

  • How to create a healthy environment of enablement

  • The effects of a mismatched written vision versus what’s actually happening

Quotations to Share:

5:37: “I think that everything about building a coaching culture is about trying to help people bring the very best of themselves to do the important work of whatever your organization is striving to be able to.” ~Andrew Soren

18:43: “it's not just about saying, ‘Hey, I'm going to manifest this.’ It's actually about saying, ‘Hey, I have all of this stuff within me that allows me to be able to manifest something, all of that concrete effort that's required and the psychological capabilities that I need that are all very learnable that are all very coachable to be able to achieve almost anything that I want to be able to achieve.’” ~Andrew Soren

21:26: “I think that the thing that rubbed me the wrong way about that program is that we missed the human. When we were talking about the behavioral science approach of basically deciding as an organization what we want to see out of people and then trying to manage people with the right antecedents and consequences to get the thing that we want out of them, we totally missed the boat of what that individual needs for their own wellbeing.” ~Andrew Soren

21:54: “And I think that is a big and weighty ethical responsibility that we have as coaches and as practitioners of any of this stuff is to be able to identify, ‘Hey, how do we make sure that we're honoring the humanity of the people that were working at I am?’” ~Andrew Soren

23:17: “82% of Canadians feel that the pandemic has pulled us apart and brought out the worst in us.” ~Christie Mann

26:37: “we need to be able to know that coaching is the vehicle. It is the way for us to be able to build wellbeing and resilience in our organizations and sustainability.” ~Andrew Soren

27:12: “if you want to continue to have a thriving business, we need to shift with the times. The old paradigms and structures are falling. We're seeing it all around. And this is why creating a coaching culture is so critical at this time.” ~Christie Mann

27:44: “One of my favorite little tidbits of science around human motivation is that we have three fundamental needs when it comes to our most human needs to be able to have wellbeing in the world.” ~Andrew Soren

28:03: “Being able to grow in our lives and get better and just get deeper and have a deeper understanding, like that notion of expansion of being able to learn and grow, but also the depth of being able to learn and grow that we are all familiar with as coaches is a core human need that.” ~Andrew Soren

29:09: “If you want to create an employee value proposition. If you want to keep your talent. If you want to attract talent, then you need to figure out how are you helping them grow. How are you helping them create the best possible relationships and how are you helping them choose their own adventure in ways that allow them to feel fulfilled? If you can do that, and you can do that through coaching, you've nailed it.” ~Andrew Soren

33:54: “There's a lot of work to be done because there's been a lot of damage that's been created inside organizations and dysfunctional work cultures. And then the past two years have just as exasperated that.” ~Christie Mann

34:30: “Times are tough, and the work we do matters.” ~Andrew Soren

39:37: “I think it's really important for us to really think about the ways in which we are factoring coaching in as part of work itself, as opposed to something that sits on top.” ~Andrew Soren


Andrew Soren is an ICF certified Co-Active Coach, CEO of Eudaimonic by Design, and part of the faculty at the University of Pennsylvania’s Masters of Applied Positive Psychology Program.

For the past 20 years, Andrew has worked with some of the most recognized brands, nonprofits, and public sector teams to co-create values-based cultures, develop positive leadership, and design systems that empower people.

He founded Eudaimonic by Design to bring together a global network of facilitators, coaches, and advisors who share a passion for well-being and believe organizations must be designed to enable it. They harness the best of scholarship and years of experience to design systems that unlock potential and bring out the best in people.


bottom of page